This program introduces the basic business skills of marketing, accounting, customer service and small business planning. It is uniquely designed to accompany an individual’s previous experience and/or training in other professional fields and supports the transition to small business management or self-employment ventures.
Advisor / Program Contacts
Upon completion of this program, successful students will have demonstrated the ability to apply their skills and knowledge in the following ways:
- Identify and describe key components of a small business marketing campaign.
- Develop and write a basic Small Business Plan.
- Effectively apply components of the accounting equation to basic business transactions.