Certificate of Recognition

Advisor Office Phone
Quinn, Stephen Humanities & Student Services 203G 360.475.7345

Fashion Marketing

This certificate is designed to provide students with entry-level Fashion Marketing skills. Students will learn about market segments within the fashion industry, the practical application of visual merchandising techniques, costume history in Western culture, and fashion styling strategies.

Program Outcomes

Upon completion of this program, successful students will have demonstrated the ability to apply their skills and knowledge in the following ways:
  1. Demonstrate and apply research methodology to identify relevant demographics and their effects on target marketing.
  2. Identify, analyze and apply the theory that clothing is a reflection of trends in technology, music, literature, art and social values.
  3. Identify, describe and analyze manufacturing techniques used to create garments from the preindustrial period through today.
  4. Create a planogram, identify fixtures and develop a floor plan for a specific department or store.
  5. Effectively use oral and written communications skills in a fashion related environment.
  6. Display a working knowledge of fashion styling by creating a visual presentation and written plan that incorporates image, style and identity.
  7. Work respectfully and collaboratively with diverse individuals and teams.

Required Courses Credits
FASH 101 Introduction to the Fashion Industry 5
FASH 102 Visual Merchandising and Promotion 5
FASH 103 History of Fashion 5
FASH 104 Fashion Styling 4
Total Credits Required 19

*See course description for prerequisite.

Source: 2014-2015 Olympic College Catalog