Business Management

Certificates of Recognition

Sales and Marketing

This certificate provides the basics of Sales, Marketing, Customer Service and Electronic Commerce for the business professional. It is uniquely designed to accompany an individual’s previous business experience, training, and/or education.

Program Outcomes

1. Effectively describe key components of a non-traditional small business marketing campaign.
2. Identify basic consumer buyer behavior and corresponding marketing strategies in maintaining customer relationships.
3. Write a basic Marketing Plan.
4. Identify traits, skills and responsibilities necessary for the sales professional.
5. Describe a variety of e-business strategies and platforms to enhance information management systems.

Business Management—Small Business

This program introduces the basic business skills of marketing, accounting, customer service and small business management. It is uniquely designed to accompany an individual’s previous experience and/or training in other professional fields and supports the transition to small business management or self-employment ventures.

Program Outcomes

1. Identify and describe key components of a small business marketing campaign.
2. Develop and write a basic Small Business Plan.
3. Effectively apply components of the accounting equation to basic business transactions.

Business Management—Supervisory/Human Resource Skills

This certificate introduces Supervisory Skills and Human Resource Management techniques basic to the regulatory environment of Human Resource Management. Win-Win Negotiation techniques, Objective Performance Review Strategies, Ethical/Professional Conduct, and Interviewing Techniques are explored. It is uniquely designed to accompany an individual’s previous experience and/or training in the workplace environment.

Program Outcomes

1. Demonstrate a basic understanding of the Washington State Human Resource regulatory environment as it relates to Human Resource Risk Management.
2. Identify Objective Performance Criteria based on job descriptions and clear measurable expectations.
3. Critique the Leadership/Management relationship within simple ethical guidelines for professional conduct.

*See course description for prerequisite.

Source: 2013-2014 Olympic College Catalog